Chatt Vistas

Pure, Local, Unfiltered.

Nestled in the hills of East Tennessee, Ooltewah Bee Company produces small-batch, locally sourced honey with heart. Our goal was to create a brand identity that felt as pure and rich as the honey itself — rooted in Southern charm and crafted with care.

The visual identity features a hand-drawn logomark that blends rustic heritage with a clean, modern touch, making it feel equally at home on a farmhouse shelf or a boutique market stand. Warm amber tones, classic typography, and natural textures were paired to reflect the authenticity of the product and the down-to-earth spirit of the beekeepers behind it.

Brand Identity Included:

• Primary logo and additional elements

• Secondary marks and variations

• Custom honey jar labels (varietals & seasonal editions)

• Color palette and typography suite

• Brand textures and design accents

• Social media badge icons and sticker designs

• Print-ready packaging files and mockups

• Mini brand guide for consistent application

Every element was designed to celebrate the land, the bees, and the sweet story of Ooltewah Bee Company.